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The Original Macintosh
Anecdotes about the development of Apple's original Macintosh computer, and the people who created it. (119 stories)
Joanna was a physicist and an archeologist before Jef Raskin hired her as the fifth member of the Macintosh team in September 1980. She was the only marketing person for more than a year, and she made many important contributions, including writing the first draft of the User Interface Guidelines. She's now a mother of two, married to Mac team member Alain Rossman.

Visit the Image Gallery (14 images) or view recent comments.

  
Joanna Hoffman(7 stories)
Good Earth
The original Mac team's original office
Date: October 1980
Author: Andy Hertzfeld
Topics: Apple Spirit, Origins, Management, Buildings
Comments: 7
Rating:  (3.75)

The Grand Unified Model (1) - Resources
The creation of resources
Date: December 1981
Author: Bruce Horn
Topics: Software Design,Origins,Technical,User Interface
Comments: 7
Rating:  (4.15)

Inside Macintosh
Developer documentation was crucial to our success.
Date: June 1982
Author: Andy Hertzfeld
Topics: Documentation,Software Design,Lisa
Comments: 5
Rating:  (4.35)

Alice
The Macintosh's first great game
Date: June 1982
Author: Andy Hertzfeld
Topics: Software Design,Games,Lisa,Marketing
Comments: 15
Rating:  (4.55)

What's A Megaflop?
We visit my alma mater to try to sell them Macs
Date: January 1983
Author: Andy Hertzfeld
Topics: Marketing,Education,Personality
Comments: 4
Rating:  (4.33)

The End Of An Era
The Mac division undergoes an inconceivable reorganization
Date: May 1985
Author: Andy Hertzfeld
Topics: Management,Personality,Personality Clashes,Quitting
Comments: 7
Rating:  (4.69)

The Father Of The Macintosh
Who is the father of the Macintosh?
Date: undated
Author: Andy Hertzfeld
Topics: Credit,Personality
Comments: 14
Rating:  (4.55)


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